Mopapp is a real intelligence platform for the mobile marketplace: They help enterprise, brands and digital agencies monitor apps' sales performance and provide them with unique market analysis tools that can show their market share down to a category and country level.
They also provide competitors performance tracking tool, so you always know where you rank. Mopapp tracks 1.2 Million apps public data daily.
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Mobile Money[/caption]....generated by the Apple App Store in US during August 2012 was about $150M. Uk produced less than $30M. China $10M. Other countries like Germany, France, Italy, generated less than $4M each. Google Play. The same countries but China (where there are various alternative Android markets) generated about $100M total revenues, still August 2012.
He expressed surprise that two single companies manage the whole application market, but even for them the application market itself was not that significant. Apple revenues for Q2 2012 were $39.2Bn, then just the ".2" was coming from apps during the same quarter. Similarly for Google – out of $11Bn revenues during Q2 2012, about 1% came from the application market.
Alessandro said the mobile market is still at its infancy, even though it's growing, that the overall numbers are still small. He observed that revenue could be generated outside app store and that monetisation could be possible. Let's take just one example. Square, the credit card reader app. Its 2M users are processing $6Bn a year in payments. At 2.75 -3.5% transaction fees, it makes about $200M yearly revenues. An impressive sum, nothing of which coming from the app store. The leader in the market, PayPal, immediately followed, making clear who is dictating the game's rules –the new, mobile-oriented company, Square. Not the old, website-oriented company, PayPal.
He remarked that content was already mobile! Web is already mobile! There's not big difference between web or mobile in terms of content. Web is already delocalised! The difference is that now we can better track location and publishers have a new opportunity to deliver localised content and to push content.
He gave a practical example of Square up (payments) app, or iZettle in Europe, which can accept credit card payment on the street, you can rent your driving skills, because the mobile knows where you are, and where the person looking for a lift. As the balance of power shifts toward publishers, and the dollars flow toward real-time bidding, where SDK integrations aren't even necessary, we'll finally see a more fluid environment blending web and mobile.
As Nigeria begins to embrace cashless transaction, it it pertinent that Apps developers in Nigeria begin to think more of Mobile since its the easiest, cheapest and most reliable way for Nigerians to communicate and share resources online.
Reference: The Guardian Media Network | Interview : Alessandro Rizzoli, Mopapp Developer
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