Free Internet Service For Those Going For This Summer Olympic:A service offering an advertising-supported 3G data service for mobile computers has launched in the UK.
Subscribers to Samba must first purchase a sim card - and optional dongle - and then watch video adverts to build up their credit. It describes itself as being the "UK's first free broadband service for users on the go". Members are told their website visits may be tracked
Analysts warn similar business models have struggled.
The London-based company was founded by Ben Atherton who previously worked at a separate marketing agency which offered users rewards in return for providing details about themselves.
"With Samba you earn the credit watching ads at a time that is convenient to you and then have access when you need it," he said.
"It also marks an end to that hunt for a coffee shop, pub, hotel or library to get online."
Pornography ban
Subscribers must install a web browser plug-in or install an app on their iPad which directs them to qualifying adverts - the system does not work on other tablets at present.
The firm says that in return for watching two-and-a-half minutes of video campaigns a day they can build enough credit to download 517 megabytes of data through Three's network each month.
If members buy an item from one of the firm's partners they gain additional credit. Alternatively there is an option to buy data with a cash top-up.
There is no credit limit, but advertisers limit how many time each video can be watched.
Samba dongle The dongle which makes Samba's sim card work with laptop and notebook computers costs an extra £20
Members are forbidden from accessing sites that contain pornography, material that breaches copyright or is judged to be offensive.
In addition, the firm says it may install cookies that allow it to collect information entered into third-party websites as well as data about other "general internet usage".
It says these include, but are not limited to, "traffic data, location data, weblogs, URLs, search terms and other communication data and the resources that you access."
It adds that subscribers have the right to request the information is not subsequently used for marketing purposes.
Culled From BBC- 3 July 2012 Last updated at 20:18 GMT
Subscribers to Samba must first purchase a sim card - and optional dongle - and then watch video adverts to build up their credit. It describes itself as being the "UK's first free broadband service for users on the go". Members are told their website visits may be tracked
Analysts warn similar business models have struggled.
The London-based company was founded by Ben Atherton who previously worked at a separate marketing agency which offered users rewards in return for providing details about themselves.
"With Samba you earn the credit watching ads at a time that is convenient to you and then have access when you need it," he said.
"It also marks an end to that hunt for a coffee shop, pub, hotel or library to get online."
Pornography ban
Subscribers must install a web browser plug-in or install an app on their iPad which directs them to qualifying adverts - the system does not work on other tablets at present.The firm says that in return for watching two-and-a-half minutes of video campaigns a day they can build enough credit to download 517 megabytes of data through Three's network each month.
If members buy an item from one of the firm's partners they gain additional credit. Alternatively there is an option to buy data with a cash top-up.
There is no credit limit, but advertisers limit how many time each video can be watched.
Samba dongle The dongle which makes Samba's sim card work with laptop and notebook computers costs an extra £20
Members are forbidden from accessing sites that contain pornography, material that breaches copyright or is judged to be offensive.
In addition, the firm says it may install cookies that allow it to collect information entered into third-party websites as well as data about other "general internet usage".
It says these include, but are not limited to, "traffic data, location data, weblogs, URLs, search terms and other communication data and the resources that you access."
It adds that subscribers have the right to request the information is not subsequently used for marketing purposes.
Culled From BBC- 3 July 2012 Last updated at 20:18 GMT
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